Before a prospect calls, they've already judged your firm
Nearly 80% of people contact multiple attorneys before hiring one. Your website is the deciding factor in whether you make that shortlist. We build custom, authority-first websites for law firms that turn first impressions into booked consultations — delivered in days, not months.
Starting at $2,499 · One-time payment · You own it outright
Harlow Law Group — demo site built by Freshly Designs
Most law firm websites lose the client before the first call
Not because the attorney isn't qualified — because the website doesn't show it.
Prospects compare 3+ attorneys before calling anyone
Unlike a burst pipe that demands an immediate call, a legal matter drives people to research. Nearly 80% of people contact multiple attorneys before hiring one. Your website isn't just generating a lead — it's the deciding factor in whether you make the shortlist. A site that looks like every other law firm gives them no reason to choose you.
You're paying $2,000–$10,000/month and you don't own your site
Scorpion, FindLaw, and Martindale bundle your website into a monthly subscription on a proprietary platform. Cancel the contract — which is often 12–24 months — and the site disappears. You've been renting a digital asset while building no equity. Every dollar went to their platform, not your practice.
Templates look like every other law firm on the block
Walk down any law firm results page and you'll see the same dark navy header, same scales-of-justice stock photo, same bulleted list of practice areas. A prospect who visits three firms in a row can't tell any of them apart. The firm with a distinct, professional site gets the call because it looks like the firm that takes details seriously.
Everything an attorney's website actually needs
General web designers build general sites. We understand what a prospect needs to see before they trust an attorney with something that could change their life — and we build it in.
Free consultation scheduling — built in
"Request a confidential consultation" — the highest-converting CTA in legal. Prospects can book directly from any page, any time, without calling the front desk first.
Attorney bio pages that build trust
Education, bar admissions, certifications, case results, a real headshot — not a stock photo. People hire attorneys they feel they know. A strong bio page is your most important conversion tool.
Practice area pages — one per specialty
Personal injury, criminal defense, family law, estate planning — each gets its own dedicated, SEO-optimized page. Specialists command higher fees and rank better than generalists with one catch-all services page.
Credentials and ratings displayed prominently
AV Preeminent, Super Lawyers, Best Lawyers, state bar number, law school — front and visible. Prospects scan for these signals before reading a single sentence of body copy.
Case results and verdicts section
Verdicts, settlements, and outcomes — with the required "prior results do not guarantee a similar outcome" disclaimer built in. Real numbers build real credibility before the first call.
Bar advertising compliance built in
We write copy that avoids prohibited superlatives, includes required "Attorney Advertising" notices, and adds confidentiality language to contact forms. No compliance surprises after launch.
Google Business Profile setup
Your GBP controls whether you appear in the local Maps Pack for "attorney near me" and "[city] personal injury lawyer" searches. We set it up correctly so you capture those high-intent searches.
AI chat assistant — answers questions 24/7
"Do you handle DUI cases," "what are your fees," "how long does this type of case take" — answered automatically, day or night. Converts after-hours visitors before they move to the next firm.
See what your firm's site could look like
Harlow Law Group is a demo site we built for a multi-attorney litigation firm. It's designed to establish authority immediately, display credentials and case results prominently, and convert prospects who are comparing attorneys into booked consultations.
- Free consultation CTA on every page
- Individual attorney bios with credentials and case results
- Dedicated pages for each practice area
- Bar ratings and association memberships front and center
- Confidentiality notice on contact and intake forms
A site worth showing prospects — in under two weeks
No lengthy agency onboarding. No 6-month build timeline. No platform you can't leave.
You pick a package and pay online
No lengthy discovery call required. Choose the package that fits your firm, pay your 50% deposit, and we send you a short intake form. Takes about 15 minutes.
We build while you focus on your clients
No weekly check-ins or back-and-forth with a project manager. We handle everything — copy, attorney bios, practice area pages, credentials layout, SEO setup — and send you a working site to review.
Your site goes live — and you own it outright
You approve it, we launch it. Online Presence ships in 5–7 days. Customer Acquisition System ships in 7–10 days. No platform lock-in, no monthly subscription. It belongs to your firm.
Get online professionally
Online Presence Package
$2,499
one-time · you own it outright
- Up to 5 pages
- Custom professional design
- Attorney bio page
- Consultation booking form
- Credentials displayed prominently
- Google Business Profile setup
- Local SEO foundations
- 3 months hosting included
- 5–7 day delivery
Built to win cases
Customer Acquisition System
$3,999
one-time · you own it outright
- Up to 8 pages
- Everything in Online Presence
- Individual practice area pages
- Case results / verdicts section
- Online consultation scheduling
- Automated Google review requests
- AI Chat Assistant (24/7)
- Advanced local SEO
- Blog setup + 2 launch posts
- 3 months hosting included
- 7–10 day delivery
50% deposit to start · Balance due on delivery · No long-term contracts
Scorpion and FindLaw charge $2,000–$10,000/month — and you don't own a thing. We charge once, and your firm owns it outright.
Common questions
Do you only build websites for law firms?
No — we work with local service businesses across industries. But we've built law firm sites specifically, and we understand what it takes to establish authority, pass the bar compliance check, and convert prospects who are comparing multiple attorneys before making a decision.
Do you know about bar advertising rules?
Yes. We write copy that avoids superlatives like 'best' or 'specialist' unless board-certified, include required disclaimers, and add confidentiality notices to contact forms. Every state has different rules — we build conservatively so you're covered regardless of where you practice.
Can you build pages for each of my practice areas?
Yes — and it's one of the highest-ROI things we can do for your site. Practice area pages (personal injury, criminal defense, family law, estate planning, etc.) each rank independently in search and convert far better than a single generic 'services' page. We build these into the Customer Acquisition System.
How is this different from Scorpion or FindLaw?
Scorpion and FindLaw charge $2,000–$10,000+ per month and lock you into 12–24 month contracts on a proprietary platform you don't own. When you leave, you lose the site. We build a fully custom site on open-source technology, charge once, and you own everything outright — domain, content, code, all of it.
Further reading: 5 Local SEO Mistakes Costing Small Businesses Customers · Why Your Website Isn't Generating Leads
The prospect comparing firms right now will choose the one that looks like it wins
Every day your site looks like a template — or doesn't rank at all — is a day qualified prospects are hiring a competitor instead. A custom site ships in under two weeks. No contracts, no platform lock-in, no monthly fees.
No discovery call required to get started